Custom Home Builder in East Texas

Crafting Homes with Heart, Built for Life in Palestine, Tyler, and Beyond

If you’re planning to build a custom home in East Texas, you deserve more than just a contractor, you deserve a partner. Someone who understands your vision, respects your investment, and has the experience to bring your dream home to life with integrity, precision, and lasting quality.

At Southland Building, we’ve spent decades building custom homes that reflect the way our clients truly live: beautiful, functional spaces designed for families, gatherings, and the comforts of everyday life. Whether you're planting roots in Palestine, relocating to Tyler, or building your dream home on land in Anderson or Leon County, we’re here to guide you every step of the way.

Your Dream, Built the Right Way

We know that building a custom home is one of the most personal and biggest investments you’ll ever make. That’s why we treat every project like it’s our own. From the initial design phase to the final walkthrough, Southland Building brings a level of care, transparency, and craftsmanship that you’ll feel in every square foot.

We’ve built homes in high-end markets like Santa Barbara, CA and Aspen, CO, where attention to detail and luxury finishes aren’t optional they’re expected. Today, we bring that same standard of excellence home to East Texas, creating custom homes that blend timeless design with modern efficiency and Southern hospitality.

Whether you’re dreaming of a farmhouse with a wraparound porch, a timber-framed retreat, or a modern custom home with open spaces and clean lines, our team will help bring your vision to life on time and on budget.

Designed Around Your Life

Your home should reflect how you live—not just look good in pictures. At Southland Building, we take the time to understand your needs, your lifestyle, and the way your family functions on a daily basis. From kitchen layouts that make entertaining easy to primary suites that feel like spa retreats, every element of your home is thoughtfully planned and custom-built to fit you.

We’ll help you make smart design choices that get the most out of your budget without sacrificing style or quality. Whether that’s selecting granite or quartz countertops, choosing between wood or tile flooring, or customizing features and finishes in your cabinetry, we’ll walk you through every option with expert guidance and honest advice.

Built to Last, Built to Code

In East Texas, building right means more than quality it means meeting county requirements, securing proper permits, and passing every inspection. While that might sound like a given, not every builder takes this seriously.

At Southland Building, we handle all permitting and inspections for you. This helps to ensure your home is not only beautiful, but fully compliant, insurable, and ready to appraise at full value. We work closely with local officials in Palestine, Tyler, and surrounding towns to keep your build moving smoothly and legally. Our attention to detail on the back end gives you peace of mind now and protects your investment for the future.

Custom Home Builder, Local Roots. Proven Experience.

Owner Matt Wallace brings decades of experience from some of the most competitive and design-forward building markets in the country. After years of building in Santa Barbara and Aspen, he returned home to East Texas with a mission: to offer high-end craftsmanship, personalized service, and honest work to the people and communities he cares about most.

As a family-owned and operated business, we take pride in every home we build. Our name, our reputation, and our values are built into the walls of every house we complete. We don’t just build homes we build trust, relationships, and neighborhoods.

Serving East Texas with Integrity and Excellence

Whether you already live in East Texas or are relocating to towns like Palestine, Tyler, Buffalo, Oakwood, or the surrounding countryside, we’d love the opportunity to be part of your next chapter. From the first design sketch to the final touch of paint, as your custom home builder we’re here to make your custom home build, enjoyable, and deeply rewarding.

Let’s Build Something Beautiful—Together

If you’re ready to start planning your custom home, let’s talk. Contact custom home builder Matt Wallace at Southland Building today to schedule a consultation and take the first step toward a home that’s uniquely yours. Let us know what you have in mind below and we will get right back to you.